When people pick up a copy of a tabloid, they often think that it’s much easier to write our stories than those in a bigger broadsheet.
Well, not really. Apart from the emphasis on focusing on specific angles and getting alternative content to engage the reader, there is a need to continually crunch the text down to more digestable bits. Explain the jargon as quickly as possible, then tell your story as well as you can.
But every journo is faced with the constraints of space. Each news story can only be so long (lest people get bored reading) and you must write to length. What one good editor told us is : “Calibrate your words, make every one count”.
Think of your words like a martial arts combo. Every move requires thought, effort and care to execute perfectly. The same with writing, where you wield your words carefully and use them sparingly for maximum effect. If you keep repeating yourself, then you not only get tired more quickly, your words don’t dance and your reader gets exhausted.
To be continued