Yo everyone, there’s a new EOS in town and it’s the EOS 400D – aka the camera Edwin Lee should just buy and stop procrastinating about.
Oh yah, please check out those links people!
Actually, your loyalty to camera brands depends on which camera you started using. I just happened to start with the Big C.
My first SLR was the Canon EOS Rebel 500n, proudly recommended by the kind folks at MS Colour at Ang Mo Kio. After that, it was a big leap to the EOS 3 pro-level camera, and I held out on digital SLRs for four years before buying the 1D Mark II.
Marky has since been replaced by the absolute bestest EOS 5D, which should be my mainstay for a long time.
What I really like about Canon is their global marketing. They have some of the best marketing collateral around, and I must say I’m really impressed by their latest white paper on full-frame sensors.
The paper has some really good writing for a technical document, and manages to remain interesting even though it’s full of technical mumbo-jumbo. Like any good copywriter, the author has managed to cleverly make Canon’s FF extremely high sensor prices a positive, rather than a negative point with consumers. Read it and you may actually want to buy a 5D!
Sigh, if only there were more writers like that in our market. The problem with many Singapore companies is that their bosses insist on rewriting copywriters’ copy to suit their level of Engrish and mindsets. It’s one thing to remain faithful to your company’s philosophy, but another thing not to put trust in a copywriter’s handiwork.
Of course, some copywriters plain suck. See Zoe Tay’s swallowing snafu here. In absolute bad taste, no matter what the copywriter must have been thinking.