Fuji Photo Film Co., Ltd. (President and CEO: Shigetaka Komori, hereinafter Fujifilm) announced today that from June 2006 onward, it will implement worldwide price increases for its photosensitive material products.
The rapid digitalization of photography has created harsh market conditions for the photo imaging business. To sustain its photo imaging business, Fujifilm is undertaking intensive structural reforms, but despite efforts to reduce fixed costs and improve productivity, it no longer can absorb the soaring costs of silver, oil and other raw materials.
Thus, it has been forced to revise its pricing as follows:
1. Affected products: Photosensitive materials
2. Effective date: From June 1, 2006 onward
3. Price revision: The prices of main products are expected to increase by 3% to 20%.
When I stopped using my EOS 3 film SLR two years ago, I always thought I would pick it up again and put a new roll of film in. However, a roll of Fuji film is still unfinished inside the camera since that time! Goy’s making sure we develop the film this weekend. It will probably be the last time I rewind a roll.