When I was applying to get into ACS (this was before there was a second ACS) in 1988, my mum was with me when we met Mr Ying. He is more popularly known as Lao Ying (old eagle) and is considered one of the institutional pillars of the school.
My mum, full of barbed words as usual (so it’s not my fault I speak like this okay), said: “Why is it ACS boys must always wear such expensive and branded clothes? What kind of things are you teaching the kids?”
Lao Ying hardly blinked behind his thick glasses and said loudly: “ACS is a branded school what!”
Spot on, old man.